Why Boris Johnson Urges Canada to Import British Cheese Despite High-Quality Imports from France

Boris Johnson's recent appeal to Canada to import more affordable and high-quality British cheese, in the face of readily available superior French alternatives, reflects a complex interplay of economic, cultural, and political motivations. This article examines the underlying reasons for Johnson's plead and the broader implications for both UK and Canadian cheese industries.

Economic Interests

Brexit has significantly affected the UK's trade relationships, particularly with the European Union. Johnson's appeal to Canada, a key trading partner, aims to bolster the UK's cheese industry. By promoting British cheese, Johnson hopes to support local farmers and producers who have faced challenges post-Brexit. This initiative aligns with broader economic goals of diversifying the UK's markets and reducing its reliance on EU trade.

Trade Relations

Strengthening trade ties with Canada is a strategic move for the UK, especially in the post-Brexit era. By advocating for British products, the UK government seeks to foster new economic relationships and diversify its markets. This is crucial for long-term economic stability and growth. The promotion of British cheese can serve as a gateway to deeper economic cooperation and mutual benefits.

Cultural Promotion

Johnson's push to import British cheese also reflects a broader effort to promote British culinary culture and heritage. Highlighting British cheese can enhance its visibility and reputation abroad, contributing to the larger goal of cultural promotion. This initiative can attract more tourists and culinary enthusiasts to the UK, boosting its economy through tourism and related industries.

Quality and Variety

While French cheese is renowned, the UK has a range of artisanal cheeses that can appeal to Canadian consumers. These British cheeses often boast unique qualities, flavors, and textures that may differentiate them from their French counterparts. Johnson might argue that British cheese offers a distinct and valuable addition to the Canadian cheese market, potentially positioning it as a viable alternative to French imports.

Political Strategy

This appeal can also be seen as a political maneuver. By promoting British cheese, Johnson demonstrates his commitment to supporting UK industries and showcasing the UK's ability to forge new economic relationships. This can bolster his political image and reinforce the UK's image as a dynamic and resilient trading nation.

Contrarian Views on Cheese Quality

The assertion that French cheese is inherently of higher quality than British cheese is contested. Cheese quality varies widely, and many British artisanal cheeses are considered among the best in the world. A variety of factors, including production methods, regional ingredients, and traditional techniques, contribute to the quality and flavor profile of British cheese.

Canadian consumers are already well-acquainted with an array of excellent quality cheeses. Many of these cheeses are highly similar to British varieties, making them a natural choice for import. The fact that Prime Minister Johnson apparently overlooks this and makes such a statement without due diligence indicates a lack of understanding of the situation or a strategic choice to emphasize British products.

Implications for the Cheesemaking Industry

The British cheesemaking industry is already facing scrutiny over food quality standards. Recent efforts by Johnson's team to weaken these standards could further discourage Canadian importers from establishing lasting trade relationships. Given the cultural connection some Canadians have with French cheese, it is unlikely that this will enhance the possibility of importing British cheese on a large scale.

In conclusion, Boris Johnson's appeal to Canada to import more British cheese is driven by a combination of economic, cultural, and political motivations. While the UK has its strengths in cheesemaking, the assertion of its superiority over French cheese is misplaced. The broader implications for the cheesemaking industry and UK-Canada trade relations depend on the effectiveness of Johnson's strategy and the willingness of Canadian consumers and importers to embrace British varieties.

About the Author

Chris Thompson, a seasoned traveler, shares insights on global food trends and culinary experiences. With a recent 'foodie' tour just before the pandemic, Thompson offers firsthand knowledge of the rich diversity of Canadian cheese offerings.